We are AdTech Factory.
We are reinventing ad management.
Easier. More efficient. More successful.
With real innovations, such as a custom-made CRM architecture and the development of a completely novel booking platform that is independent of advertising channels. With deep know-how and a good feel for tomorrow's standards. And a service concept that's built around our customers' needs.
For you this means: all tasks and processes in ad management will be made significantly easier in the future – regardless of the form of media or means of advertisement.
Benefit from a leading-edge IT infrastructure, an experienced Management, a well-coordinated team and above all from our passion for first-class service. We're there for you – at our sites in Munich, Hamburg and Offenburg.
Welcome to the AdTech Factory. Welcome to the future of ad services.
Power to perform.
Innovative technologies used smartly:
We are developing ad services for the digital age.
Ready for today's demands – and tomorrow's applications: Our bespoke, Salesforce-based CRM solutions immediately provide more insight to daily business. However, our unique booking and planning platform, currently in development, is the basis for completely new perspectives: for the first time, all ad management processes come together in one single app. And because we have a publishing background ourselves, we combine technological know-how with tons of industry experience. After all, only those who know what's best for their customers can offer them real innovation. For you this will mean: increased transparency of processes, easier handling and optimal exploitation of your revenue potential. Or, to put it simply: power to perform.
Classic meets Programmatic.
Our integrated Tech Stack for all
Digital Ad Operations.
Simple, intuitive and integrated.
The innovative Salesforce CRM system – user-friendly and custom-made for media companies.
- Acquisition and mapping of potential and existing customers
- Representation of account relations
- Exportable client dossiers
- Recording and maintenance of contacts
- Free subscriptions and marketing attributes (i.e. invitations to events or newsletter dispatch)
- Campaign management (outbound)
- Selection of target groups (i.e. selection of lost or non-customers)
- Campaign list qualification
- Preparation of quotes
- Drafts of annual agreements and special deals for customers or agencies
- Preparation of and support in the run-up to and during appointments
- Customer appointments, publishing and editors' dates, events, etc.
- Task administration and management
- Calculation of print and digital quotes
- Quotations according to scale and non-pay-scale offers
- Automatic import of master file data
- Order level, booking, previous year and planning data
- Market and competition data
- Dashboards for sales, marketing, publishers and management
Know how. And who.
The people behind the services:
a glimpse into AdTech Factory.
"Even coincidences are contractually regulated by me."
Ad Management – Ad Manager Contracts
What does Benjamin do at AdTech Factory? He wants to know it all, and that’s a good thing. In his position he looks after the creation, settlement and supervision of the annual and agency agreements. You can only do that with extreme calmness and absolute meticulousness.
“I love discovering new things. Particularly for our clients.”
Creative Services – Object Manager
Julia specializes in Ad Specials. She looks after everything that goes beyond regular and conventional ad formats. Taking unconventional communication routes is great fun for Julia – you can see it in her face eight hours a day.
"Zodiac sign: Leo, ascendant: Grumpy Cat."
Digital – Team Leader Ad Operations
Thomas coordinates the workflow and processes in digital ad operations and is responsible for the handling of digital projects. That sounds like "a lot on his plate" – and it is. In his free time, the Master of Business Administration doesn't do mornings, but is a passionate model builder and Scandinavia fan. And in the future, he might even get a pet cat.
“All my campaigns are homemade.”
Ad Management – Team Leader House Ads
Rebecca and her team manage all the in-house advertising campaigns for the world of Burda. They passionately ensure that individual and corporate adverts are always perfectly positioned to reach the target group.
"It's a shame that perfection ends at 100%."
Technology – Senior Product Manager
He who is product representative for our in-house developed Salesforce solutions needs savvy and the ability to keep cool, even when the situation heats up. Frank's trips to the North Sea help him in this endeavor, and his tendency of finding the perfect solution helps him with the rest. Best example: his Beagle Pepe. He's the most well-behaved dog at AdTech Factory.
"I make sure it goes click for our customers."
Digital – Ad & Campaign Manager
How do you actually get the best out of an online campaign? Quite simply: you have them optimized by Halyna. Best of all with calmness, patience and analytical skills - good that those are all great strengths of Halyna's. On vacation though, she likes it less calm, her favorite city New York proves that.
“My job? To always have the best plan.”
Creative Services – Object Manager
When it comes to capacity planning and placement, nobody beats Axel. Our clients also swear by his experience, expertise and solution suggestions. What helps him do this? A consistently good mood and four cups of coffee a day.
"Why just simple, when it can be even simpler?"
Technology – Solution Architect & Scrum Master
When Andrea is involved in a project, everything becomes simpler and less complicated: as part of the Development Team, she is responsible for ensuring that all processes desired by the customer are integrated in Salesforce and are designed in a user-friendly manner. And Andrea likes it simple in life as well: she's an early riser, black tea drinker and Asia aficionado.
Smart solutions for smart brands.
These clients are already benefiting from the advantages of AdTech Factory.
Let’s work together.
One team, lots of tasks – we do
what we do with passion and success.
The one who shapes the future, has a lot to do. That's why we're always looking for good people who want to create new things with us, inspire others or just want to do a really great job.
We are a team of 90: open, uncomplicated, not thinking in hierarchies, working flexibly and knowing our family and friends well...not just from photos!
Do you want to be part of our team and hit the ground running with us?