Ad Management.

Data.

Ad Technology.

Success.

Simplified.

About

We are AdTech Factory.

Easier. More efficient. More successful.

Your strategic growth partner for innovative marketing technologies. We are there to support you with in-depth expertise and a keen eye for future standards. Our service simplifies and rationalises each individual customer’s requirements structure while helping deliver higher quality results.

For you this means: all tasks and processes in ad and yield management will be made significantly easier in the future – regardless of the form of media or means of advertisement.

Benefit from a leading-edge IT infrastructure, an experienced Management, a well-coordinated team and above all from our passion for first-class service. We're there for you – at our sites in Munich, Hamburg and Offenburg.

Welcome to the AdTech Factory. Welcome to the future of ad services.

Technology

Power to Perform.

Innovative technologies used smartly:
We are developing ad services for the digital age.

Ready for today's demands – and tomorrow's applications: With our technology solutions we are attuned to what is happening in the industry, and we work toward developing the solutions of the future. We combine user-friendliness with yield maximisation in our streamlined and effective integrations. We not only create technologies, we also use them to our clients’ benefit. This allows us to combine a wealth of technology know-how with industry experience. After all, you can only offer real innovations to your customers if you know what is important to them.

Classic meets Programmatic.

Our integrated Tech Stack for all
Digital Ad Operations.

Targeting/Data

Adprotection/ Adverification

Adserver

Secondary Marketing

Programmatic Advertising

Exchange Bidding

Header Bidding

Simple, intuitive and integrated.

The innovative Salesforce CRM system – user-friendly and custom-made for media companies.

Account-Management

Acquisition and mapping of potential and existing customers
Representation of account relations
Exportable client dossiers

Contact Management

Recording and maintenance of contacts
Free subscriptions and marketing attributes (i.e. invitations to events or newsletter dispatch)

Marketing

Campaign management (outbound)
Selection of target groups (i.e. selection of lost or non-customers)
Campaign list qualification

Opportunity Management

Preparation of quotes
Drafts of annual agreements and special deals for customers or agencies

Activity Management

Preparation of and support in the run-up to and during appointments
Customer appointments, publishing and editors' dates, events, etc.
Task administration and management

Quotation Tool

Calculation of print and digital quotes
Quotations according to scale and non-pay-scale offers
Automatic import of master file data

Reporting/ KPIs

Order level, booking, previous year and planning data
Market and competition data
Dashboards for sales, marketing, publishers and management

Services

Connect. Create. Customize. And click.

Four service areas, one idea: simplify complex processes.

Ad management, print management, digital ad operations and technology – for our customers, working with AdTech Factory is worth it four times over: we'll support and relieve you, wherever and whenever you like.

Ad Management

Print Management

Digital Management

Technology

Above all, ad management does one thing: work. And that's what we relieve you of, providing you with a true one-stop shop experience. Simply be more efficient – with AdTech Factory.

Order Management

Simply simpler: We'll do the commercial order management of ad campaigns for you. Whether dealing with an external ad request, acquiring and billing barter or in-house ads, in print or digital – we'll take care of it for you with 100% reliability. Your advantage: better quality and higher productivity.

Contract Management

Simply exact: Even the settlement of campaigns and annual agreements are no trouble for you anymore. We'll take care of the settlement of non-tariff agreements with your customers and agencies, also several times a year if requested. In a professional, well-versed and accurate way.

Data Management

Simply smarter: We'll take on your master data maintenance and management for all your ordering business partners as well as all advertising vehicles and forms – print and digital. For you this means: data control and quality – comfortable, secure and reliable.

You are in control and we will do the job for you. Whether flatplan or ad specials, if it's about print, we're always in our element.

Placement

Simply more effective: we develop magazine structures with you and take on the page layout and title planning. We place ads and reserve ad placements, create the final advertising vehicle and make sure that all required printing data are supplied.

Ad Specials

Simply more impactful: with our ad specials and innovative “First Movers” your brand and campaign are guaranteed to get more attention. Perfectly conceived, created and implemented for more success at first glance.

Pre-Press

Simply experienced: our digital workflows make it possible for us to edit print data in a standardized and automated way per individual title. With our repro team’s visual inspection, a print-optimised result is ensured.

Operative and technical advertising space management for digital media is becoming increasingly more complex. So, it's good if you have someone by your side with savvy and over 20 years' experience with classical and programmatic digital marketing. We will take care of your growth areas.

Ad Technology

Simply connected: technology is the backbone of digital marketing. We pool competence and know-how for the selection, implementation, maintenance and further development of all used technologies and our own development resources – throughout the entire tech stack.

Multitenancy

One universal technology for all: We make this possible by reducing everything down to a common denominator and providing the flexibility necessary to meet the individual requirements of our clients. Every solution we create is designed with your unique needs in mind.

Managed Campaigns

Simply more comprehensive: we take on the whole process of managed digital campaigns, from inquiries of availability, implementation and technical inspection of the advertising material, to campaign optimization and monitoring, and creation of screenshots and reporting. And as communication is always more personal offline, we also look after one-on-one agency and advertising customer care.

Programmatic Advertising

Simply holistic: AdTech Factory Digital capitalizes on an integral, holistic set up – every single impression is monetized as much as possible. Programmatic ad sales is possible via Exchange Bidding and Header Bidding. Buying can be made via Open Auction, Private Auction, Preferred Deals or Programmatic Guaranteed.

We know that technology per se is complicated enough, that's why the app has every reason to be simple: We are familiar with both the systems relevant to publishing and the technological requirements for interface management. By leveraging our user-focused perspective, we provide competent and resolute advice on your individual challenges. We are no strangers to diversity and complexity – whether you’re talking about editorial systems such as K4 or Censhare, booking and planning systems such as SAP IS-M AM, OBS or Journal Designer, or CRM systems such as VM or Salesforce.

Feasibility

Simply feasible: we implement technological pilot projects with you in order to capture your goals, existing technical infrastructure and specific demands. For a reliable project design and cost estimation.

Onboarding & Integration

Simply good to go: in this phase of the project, the technical implementation takes center stage. With detailed recording of your specific requirements and a good understanding of the target processes, we create the prerequisites for a smooth implementation of your integrated Salesforce CRM solution and the connection to our booking platform.

Service Management & Support

Simply there: we provide answers to all your questions on use, improvements and troubleshooting. We increase the acceptance and adoption of the new systems and processes with on-site trainings, workshops and regular "consultation hours."

Clients

Smart solutions for smart brands.

These clients are already benefiting from the advantages of AdTech Factory.

Careers

Let’s work together.

An all-purpose team – we do what
what we do with passion and success.

The one who shapes the future, has a lot to do. That's why we're always looking for good people who want to create new things with us, inspire others or just want to do a really great job.

We are a team of 90: open, uncomplicated, not thinking in hierarchies, working flexibly and knowing our family and friends well...not just from photos!