Ad Management.
Data.
CRM.
Ad Technology.
Success.
Simplified.

About

We are AdTech Factory.

We are reinventing ad management.
Easier. More efficient. More successful.

With real innovations, such as a custom-made CRM architecture and the development of a completely novel booking platform that is independent of advertising channels. With deep know-how and a good feel for tomorrow's standards. And a service concept that's built around our customers' needs.

For you this means: all tasks and processes in ad management will be made significantly easier in the future – regardless of the form of media or means of advertisement.

Benefit from a leading-edge IT infrastructure, an experienced Management, a well-coordinated team and above all from our passion for first-class service. We're there for you – at our sites in Munich, Hamburg and Offenburg.

Welcome to the AdTech Factory. Welcome to the future of ad services.

Posters Adtech Factory
Team Adtech Factory
Treppenhaus
Hall with AdtechFactory Posters

Technology

Power to perform.

Innovative technologies used smartly:
We are developing ad services for the digital age.

Ready for today's demands – and tomorrow's applications: Our bespoke, Salesforce-based CRM solutions immediately provide more insight to daily business. However, our unique booking and planning platform, currently in development, is the basis for completely new perspectives: for the first time, all ad management processes come together in one single app. And because we have a publishing background ourselves, we combine technological know-how with tons of industry experience. After all, only those who know what's best for their customers can offer them real innovation. For you this will mean: increased transparency of processes, easier handling and optimal exploitation of your revenue potential. Or, to put it simply: power to perform.

Tagtool

Classic meets Programmatic.

Our integrated Tech Stack for all
Digital Ad Operations.

Targeting/Data
Adprotection/ Adverification
TargetingData
Adprotection
Adserver
Secondary Marketing
AdServer-Programmatic
Programmatic Advertising
Exchange Bidding
Header Bidding
AdServer-Programmatic
ExchangeBidding
HeaderBidding

Simple, intuitive and integrated.

The innovative Salesforce CRM system – user-friendly and custom-made for media companies.

Account-Management

  • Acquisition and mapping of potential and existing customers
  • Representation of account relations
  • Exportable client dossiers

Contact Management

  • Recording and maintenance of contacts
  • Free subscriptions and marketing attributes (i.e. invitations to events or newsletter dispatch)

Marketing

  • Campaign management (outbound)
  • Selection of target groups (i.e. selection of lost or non-customers)
  • Campaign list qualification

Opportunity Management

  • Preparation of quotes
  • Drafts of annual agreements and special deals for customers or agencies

Activity Management

  • Preparation of and support in the run-up to and during appointments
  • Customer appointments, publishing and editors' dates, events, etc.
  • Task administration and management

Quotation Tool

  • Calculation of print and digital quotes
  • Quotations according to scale and non-pay-scale offers
  • Automatic import of master file data

Reporting/ KPIs

  • Order level, booking, previous year and planning data
  • Market and competition data
  • Dashboards for sales, marketing, publishers and management
Services
Ad Management
Print Management
Digital Management
Technology

Above all, ad management does one thing: work. And that's what we relieve you of, providing you with a true one-stop shop experience. Simply be more efficient – with AdTech Factory.

Order Management

Simply simpler: We'll do the commercial order management of ad campaigns for you. Whether dealing with an external ad request, acquiring and billing barter or in-house ads, in print or digital – we'll take care of it for you with 100% reliability. Your advantage: better quality and higher productivity.

Contract Management

Simply exact: Even the settlement of campaigns and annual agreements are no trouble for you anymore. We'll take care of the settlement of non-tariff agreements with your customers and agencies, also several times a year if requested. In a professional, well-versed and accurate way.

Data Management

Simply smarter: We'll take on your master data maintenance and management for all your ordering business partners as well as all advertising vehicles and forms – print and digital. For you this means: data control and quality – comfortable, secure and reliable.

You are in control and we will do the job for you. Whether flatplan or ad specials, if it's about print, we're always in our element.

Placement

Simply more effective: we develop magazine structures with you and take on the page layout and title planning. We place ads and reserve ad placements, create the final advertising vehicle and make sure that all required printing data are supplied.

Ad Specials

Simply more impactful: with our ad specials and innovative “First Movers” your brand and campaign are guaranteed to get more attention. Perfectly conceived, created and implemented for more success at first glance.

Pre-Press

Simply experienced: our digital workflows make it possible for us to edit print data in a standardized and automated way per individual title. With our repro team’s visual inspection, a print-optimised result is ensured.

Operative and technical advertising space management for digital media is becoming increasingly more complex. So, it's good if you have someone by your side with savvy and over 15 years' experience with classical and programmatic digital marketing. We will take care of your growth areas.

Managed Campaigns

Simply more comprehensive: we take on the whole process of managed digital campaigns, from inquiries of availability, implementation and technical inspection of the advertising material, to campaign optimization and monitoring, and creation of screenshots and reporting. And as communication is always more personal offline, we also look after one-on-one agency and advertising customer care.

Ad Technology

Simply connected: technology is the backbone of digital marketing. We pool competence and know-how for the selection, implementation, maintenance and further development of all used technologies and our own development resources – throughout the entire tech stack.

Programmatic Advertising

Simply holistic: AdTech Factory Digital capitalizes on an integral, holistic set up – every single impression is monetized as much as possible. Programmatic ad sales is possible via Exchange Bidding and Header Bidding. Buying can be made via Open Auction, Private Auction, Preferred Deals or Programmatic Guaranteed.

We know that technology per se is complicated enough, that's why the app has every reason to be simple: to this end, we've resolutely worked towards the largest-possible customer benefit. Welcome to the next click thing ...

Feasibility

Simply feasible: we implement technological pilot projects with you in order to capture your goals, existing technical infrastructure and specific demands. For a reliable project design and cost estimation.

Onboarding & Integration

Simply good to go: in this phase of the project, the technical implementation takes center stage. With detailed recording of your specific requirements and a good understanding of the target processes, we create the prerequisites for a smooth implementation of your integrated Salesforce CRM solution and the connection to our booking platform.

Service Management & Support

Simply there: we provide answers to all your questions on use, improvements and troubleshooting. We increase the acceptance and adoption of the new systems and processes with on-site trainings, workshops and regular "consultation hours."

Continuous Optimization & Development

Simply keep going: in order to continuously optimize the CRM system and processes, we support our customers with the implementation of new requirements. We work agile in SCRUM development teams. Progress is transparent and the development blocks are controllable for the customer. The platform is constantly being expanded, particularly concerning the representation of new business models in media.

People

Employee Benjamin Adtech Factory

Know how. And who.

The people behind the services:
a glimpse into AdTech Factory.

Employee Benjamin Adtech Factory

"Even coincidences are contractually regulated by me."

Benjamin Nagelbach
Ad Management –
Ad Manager Contracts

What does Benjamin do at AdTech Factory? He wants to know it all, and that’s a good thing. In his position he looks after the creation, settlement and supervision of the annual and agency agreements. You can only do that with extreme calmness and absolute meticulousness.

 

Employee Julia Adtech Factory

“I love discovering new things. Particularly for our clients.”

Julia Bauer
Creative Services – Object Manager

Julia specializes in Ad Specials. She looks after everything that goes beyond regular and conventional ad formats. Taking unconventional communication routes is great fun for Julia – you can see it in her face eight hours a day.

Employee Thomas Adtech Factory

 "Zodiac sign: Leo, ascendant: Grumpy Cat."

Thomas Fischer
Digital –
Team Leader Ad Operations

Thomas coordinates the workflow and processes in digital ad operations and is responsible for the handling of digital projects. That sounds like "a lot on his plate" – and it is. In his free time, the Master of Business Administration doesn't do mornings, but is a passionate model builder and Scandinavia fan. And in the future, he might even get a pet cat.

Employee Rebecca Adtech Factory

“All my campaigns are homemade.”

Rebecca Schülle
Ad Management – Team Leader House Ads

Rebecca and her team manage all the in-house advertising campaigns for the world of Burda. They passionately ensure that individual and corporate adverts are always perfectly positioned to reach the target group.

Employee Frank Adtech Factory

"It's a shame that perfection ends at 100%."

Frank Günther
Technology
Senior Product Manager

He who is product representative for our in-house developed Salesforce solutions needs savvy and the ability to keep cool, even when the situation heats up. Frank's trips to the North Sea help him in this endeavor, and his tendency of finding the perfect solution helps him with the rest. Best example: his Beagle Pepe. He's the most well-behaved dog at AdTech Factory.

Employee Halyna Adtech Factory

"I make sure it goes click for our customers."

Halyna Yavorska
Digital – Ad & Campaign Manager

How do you actually get the best out of an online campaign? Quite simply: you have them optimized by Halyna. Best of all with calmness, patience and analytical skills - good that those are all great strengths of Halyna's. On vacation though, she likes it less calm, her favorite city New York proves that.

Employee Axel Adtech Factory

“My job? To always have the best plan.”

Alexander Hugel
Creative Services – Object Manager

When it comes to capacity planning and placement, nobody beats Axel. Our clients also swear by his experience, expertise and solution suggestions. What helps him do this? A consistently good mood and four cups of coffee a day.

Employee Andrea Adtech Factory

"Why just simple, when it can be even simpler?"

Andrea Titze
Technology –
Solution Architect & Scrum Master

When Andrea is involved in a project, everything becomes simpler and less complicated: as part of the Development Team, she is responsible for ensuring that all processes desired by the customer are integrated in Salesforce and are designed in a user-friendly manner. And Andrea likes it simple in life as well: she's an early riser, black tea drinker and Asia aficionado.

Clients

Smart solutions for smart brands.

These clients are already benefiting from the advantages of AdTech Factory.

Careers

Let’s work together.

One team, lots of tasks – we do
what we do with passion and success.

The one who shapes the future, has a lot to do. That's why we're always looking for good people who want to create new things with us, inspire others or just want to do a really great job.

We are a team of 90: open, uncomplicated, not thinking in hierarchies, working flexibly and knowing our family and friends well...not just from photos!

Rocket on a Adtech Factory log

Do you want to be part of our team and hit the ground running with us?