Our system is based on the CRM system Salesforce – the pioneer in cloud computing.
Salesforce is the partner for companies that are ready to seize the opportunities of digitalization. Thanks to innovative technology, with the salesforce platform companies can network with their customers in a completely new way and offer them relevant, consistent and personalized experiences and know-how with every interaction – cross-department, from marketing and sales to customer service and after-sales. In this way, media companies can gain new advertising clients, increase customer loyalty, develop new fields of business and continue to grow.
The Salesforce business model has been exclusively aimed at the success of its customers since its foundation by CEO Marc Benioff in 1999. It is with this philosophy that Salesforce has become one of the largest IT providers worldwide. The company has just recently been ranked as one of the world's most innovative companies by Forbes for five years in a row.
Our partner BrightGen has developed a modern, highly scalable scheduling platform for us. Based on Salesforce, the entire ad management is covered via this platform – from order acceptance through processing, confirmation, invoicing and production control.
The core element of the booking platform is BrightMedia, a worldwide unique end-to-end solution for cross-media ad sales, built on the Salesforce platform. BrightMedia integrates the core Salesforce ad sales and CRM functionalities into a unified process for print and digital media, from customer contact and quotation through to order management and fulfillment to billing – for a transparent and current view of the sales pipeline.
As a classic 'middleware', Jitterbit translates and transforms data for receiving and transmitting within the many different AdTech Factory applications.
Jitterbit is a smarter and more flexible approach to the integration of existing software and their upstream and downstream systems in the cloud. The Harmony cloud platform offers all the strategic advantages of cloud connectivity to all applications or systems and provides seamless digital experiences for employees, customers and partners. That is why Gartner’s Magic Quadrant market analysis for Enterprise iPaaS, classifies Jitterbit as market leader with more than 10 years’ experience in connecting applications.
With DoubleClick for Publishers we are implementing a worldwide leading solution for Adserving, thereby offering our clients an integrated platform for the delivery of desktop and mobile ads and serving display as well as video and native formats. The programmatic marketing is realized with a holistic setup using DoubleClick AdExchange.
DoubleClick is a Google Inc. product offering digital advertising online. Adservers constitute the core of DoubleClick, which help promoters, advertisers and advertising networks address users with targeted internet advertising. DoubleClick can be used to monetize websites, carry out online campaigns and create advertising contacts.
With the DoubleClick AdExchange (AdX) platform, the ROI of websites financed by advertising can be increased by optimizing ad placement and bids. The platform works in real-time and brings advertising networks, agencies and third-party providers of technology together to achieve synergy effects. As the only SSP worldwide, our advertising clients benefit from Google Search-Demand (AdWords) in this setup.