Management Team

“Me? A numbers nerd? I must have heard that precisely 3,498 times.”

Michael Fischer

Managing Director

After completing his business administration degree, Michael began his career in 1996 as a management consultant in various well-known companies. In 2009, he joined BCN as CFO and was later promoted to Director of Finance & Operations. In 2016, AdTech Factory was founded. Michael is now Managing Director and chief ideas provider. He is a passionate perfectionist and numbers nerd for corporate development and brings a breath of fresh air to the advertising industry and our happy clients.

"I'm happy when the customer is happy."

Julian Holch

Managing Director

For Julian, digitization has been making his day for almost 20 years now. During this time, the trained banker and economist managed manifold projects in the context of digital transformation first in the METRO group, then agencies such as Sapient, and then on a self-employed basis for 10 years. His strengths lie not only in his sound know-how, but also in his ability to enthuse customers and colleagues for a cause and successfully take them on the ride during project implementation. As a passionate musician, Julian always knows how to set the right tone.

“I get more missions than James Bond. And mine are usually more difficult.”

Antje Bilharz

Director Ad Management

In over 20 years of working for Burda, Antje got to know almost all areas of the media business – and she also helped develop them over the years. From market research, marketing and media consulting through brand management. As Head of Ad Management, she and her team are responsible for the entire Data and Scheduling Management – from incoming orders through client conditions and invoicing.

"Being creative is still the ahh!lpha and ooh!mega."

Nadine Hey

Head of Creative Services

Even if the saying "Et kütt wie et kütt" (it is as it is) gives the Rheinlander the necessary calm in all life and work situations, Nadine knows only too well that top-notch creative solutions are a mixture of passion, an exceptional idea and competent realization. The sociology graduate has over 20 years' experience and success in the field of media. As Head of Creative Services, Nadine and her 25-strong team take care of product placement and spectacular ad specials that are the right fit for the customer.

"When things get complicated, they start getting really exciting."

Alexander Schott

Director Digital

As Director Ad Operations, Alexander is dealing with ever-changing challenges, new and innovative products and technologies on a daily basis. And, as a matter of fact, he loves both. This is no surprise because Alexander has been working in the field of online marketing since 1995, and doing so, he acquired numerous skills that he could implement at ProSiebenSat.1, AOL and United Internet, among others. In his private life, he sits just as firmly in the saddle – enjoying horseback riding in his leisure time.

"Technically, I am the link between today and tomorrow."

Heiner Ulrich

Head of Technology

As a trained historian, computer scientist and experienced digital manager, Heiner is predestined to build technological bridges from the past into the future. It's not only for this reason that he's the right man to implement the architecture of our groundbreaking booking platform, to drive forward the strategic development and manage the structure and coordination of our development team. And being a passionate runner, swimmer and mountain climber, Heiner knows that perseverance always pays off in the end.

"Actually, I'm already working in the future."

Thorsten Kowitz

Head of Project Management

With his head in the Cloud, his ear with the customer and his heart on the ball - that's how Thorsten works on the Ad Management of the future. Following training as a publisher, completing a degree in Business Administration studies at the Ludwig-Maximilians University in Munich and 12 successful years at the media group Münchner Merkur/tz, the current Head of Project Management now ensures that we can offer our customers a product that revolutionizes Ad Management.